ALUMNI COMMUNICATIONS MANAGER
UCD Foundation engages in fundraising and alumni engagement to support
University College Dublin in its pursuit of world-class education,
teaching, research and innovation. Six Colleges and their constituent
Schools make up the academic structure of UCD. Alumni Relations,
Annual Giving, Information Services and Development make up the UCD
Foundation?s Development and Alumni teams? structure.
ROLE PURPOSE:
The Alumni Communications Manager will report to the Associate
Director of Alumni Relations and will be responsible for implementing
core components of UCD?s strategy, fostering excellent alumni
relations engagement that will build and strengthen relationships
between the University and its community of nearly **Apply on the
website**,**Apply on the website** graduates to maximise and deepen
alumni engagement with the University.
This is a new pivotal role within the UCD Development and Alumni
Relations team. With the growth of the team and the growth in
activity, the need has arisen to develop branding, streamline
communications, build on audience segmentation, and connect alumni and
development messaging and tone. The Alumni Communications Manager will
drive the development, launch and coordination of communications and
content strategies and programmes. In addition, will provide expertise
on branding and identity and will be a key engagement link with our
alumni worldwide - to showcase the University and continue to build
its global reputation. This role will involve relationship management
and engaging various audiences through collaboration and the
development of mutually beneficial relationships within and beyond the
University. In addition to managing a broad variety of projects and
adapting plans to consider the needs and concerns of different
audiences across different channels - educating alumni, donors and
prospects on UCD?s research, philanthropy, sport, student activity,
and promoting and showcasing our alumni achievements and stories to
the wider audience.
This position is an exciting opportunity for a creative, technical,
resourceful, motivated, strategic, ambitious and diligent individual
to join a highly successful team.
The Manager will lead the Digital Engagement Officer and have
oversight of digital engagement on social platforms, website, email
and UCD purpose-built platforms.
MAIN DUTIES AND RESPONSIBILITIES:
* Lead and implement a branding and identity project for the Alumni
Relations team
* In collaboration with team members, create and implement impactful
supporter journeys
* Manage and deliver a marketing and communications strategy
* Develop templates for use within email platforms for alumni and
donor communications
* Actively co-lead a Communications Working Group across Alumni,
Annual Giving and Development teams
* Develop consistent, accurate and appropriate information-sharing
mechanisms across teams
* Lead the Digital Engagement Officer to deliver a significant
increase in engagement on social channels, website traffic and email
engagement including the delivery of an annual Year in Review video
* Develop and implement the use of tools to monitor and analyse
segments within our email platform
* Use communications and marketing campaigns to create a pipeline of
donors, volunteers and engaged alumni who are our ambassadors across
the world
* Manage people, budgets, projects and relationships in a fast-paced
and changing environment.
RELATIONSHIP MANAGEMENT
* Liaise with Alumni Relations, Annual Giving, Information Services
and Development team members to ensure effective internal
communication
* Build strong relationships with key units and stakeholders across
the University, including senior academics and professional staff
* Collaborate with the Information Services team to ensure data
drives and defines communications engagement activities and strategy
* Lead special communications projects with the Communications
Specialist and Working Group members
* Collaborate with the Communications Specialist to ensure effective
management of imagery, including consent forms, stock photography and
managing use of UCD-owned images
* Collaborate with all teams to ensure consistency of messaging and
voice across web, email and social media.
TEAM MANAGEMENT AND REPORTING
* Take full line management responsibility for the Digital Engagement
Officer - allocating tasks, monitoring progress, motivating, and
supporting professional development
* Work closely across the team on various projects to deliver the
programme outlined above
* Contribute significantly to the strategic direction and growth of
the Development and Alumni Relations team.
STRATEGY DEVELOPMENT
* Take the lead, in consultation with team members, on developing and
implementing the Alumni and Development Marketing and Communications
strategy
* Provide leadership, motivation and support to maintain the quality
of the team?s output so that the University?s and UCD Development
and Alumni objectives are achieved
* Develop communications and marketing strategies to grow and engage
the alumni audience, identifying innovative ways of connecting with
?Lost Alumni?
* Work with the Alumni Engagement Group - a cross-University group
with an alumni engagement remit, who meet quarterly to progress alumni
relations priorities - to build on the progress achieved to date
* Conduct bi-annual surveys in conjunction with team members to
increase alumni engagement and strategically optimise the overall
offering to alumni.
FUNDRAISING SUPPORT
* Collaborate with the Annual Giving and Development teams to ensure
we are leveraging alumni engagement to devise, implement and drive
fundraising to create a pipeline of new donors
* Assess and advise on appropriate timing for donor and prospective
donor communications in the context of the overall communications
strategy
* Assist with the categorisation of newly engaged alumni segments
based on behaviour or interests
* Drive support from alumni on digital platforms and in print
* Collaborate with the Communications Specialist and Working Group
members to develop cohesive messaging of UCD funding needs and major
campaigns.
FINANCE & SUPPLIERS
* Responsible for all relevant budgets and reporting, including cost
management and monitoring return on investment targets, planning and
management of design agencies and marketing budgets
* Manage service providers, ensuring that third parties are
cost-effective and budget is always used effectively, with maximum
impact.
DATA & GDPR
* Work closely with the Information Services team to develop plans to
ensure the team gathers accurate and complete alumni details
* Work closely with the Director of Annual Giving to ensure
compliance with GDPR on all marketing and communications channels
* Work closely with the Information Services team on providing a new
platform for the Alumni Community.
EXTERNAL
* Proactively monitor the external alumni relations environment and
content landscape to seek out, develop and successfully implement
innovative ideas that contribute to the achievement of the Development
and Alumni Relations strategy.
SUITABLE CANDIDATES WILL POSSESS THE FOLLOWING EXPERIENCE AND
PROFESSIONAL CHARACTERISTICS:
* Five years relevant experience working as a manager in marketing,
communications, alumni relations, stakeholder engagement or
fundraising with a track record of achieving results
* Proven track record of delivering and managing the rollout of a
marketing and communications strategy, including identity and branding
* Experience in devising, creating and implementing supporter
journeys
* Creating templates and leading a team on their use
* Tracking, analysing and reporting on the performance of
communications campaigns
* Proven track record of managing a team to deliver key performance
targets on time within budget
* Experience and understanding of Alumni Relations and fundraising
an advantage
* Thorough understanding of GDPR and how it impacts communications
with key stakeholders
* Supervisory problem solving
* Co-ordinate, analyse, critically assess and evaluate information
to reach a decision
* Motivated, flexible, agile, adaptable and adept in using
initiative in a dynamic environment
* Ability to work with others and creatively engage with colleagues
and volunteers
* Highly developed organisational, planning and multi-tasking skills
and prioritisation to meet deadlines
* Exceptional interpersonal, verbal and written communication
skills, paying great attention to detail
* Should be familiar with and understand the risks of contracts and
SLA agreements
* Experience with Raiser's Edge or a similar database
* A degree in a relevant discipline.
WHAT YOU CAN EXPECT FROM US
You will be part of a dynamic, fast-paced organisation with an
entrepreneurial and inclusive culture where you will be working in a
close-knit and collaborative team environment.
UCD Foundation has a structured formal and informal training programme
that all staff may avail of.
This is an exciting new role and offers an opportunity to make the
role your own with great potential for development.
ADDITIONAL DETAILS/ APPLICATION PROCESS
This position is for a 1-year period with the possibility of renewal.
An attractive remuneration and benefits package is available for this
post. Interested applicants should apply with a CV and cover letter to
**Apply on the website** by Friday **Apply on the website** April
**Apply on the website**.
Informal enquiries can be directed to **Apply on the website**
Candidates will be required to prepare and deliver a presentation as
part of the interview process.
Further information on the work we do can be found on the following
websites:
We need : English (Good)
Type: Permanent
Payment:
Category: Others
